Industry Analysis

- Market size and demand trends
- Market segmentation
- Competitive analysis
- Supplier availability
- Distribution channel needs
- Market risks, threats and opportunities

Market Research

Understanding the market situation, competitive activity, defining what your potential/existing customers think about your products and services, and knowing how you can shape your business strategy to meet customer needs, requires you possess extensive customer and market knowledge.

At Shanghai Direct, we work with our client to determine the scope of the project, discussion guide, questionnaire, target audience, methodology and reporting format for:
- Focus groups
- Customer surveys
- Distributor surveys