Channel Management

- Identify opportunities to create brand awareness
- Plan and manage marketing activities and promotional campaigns
- Establish product positioning
- Recommend pricing structures and distribution channels
- Identify opportunities to maintain customer loyalty
- Establish strategic alliances
- Measure and monitor results
- Channel Health Check
- Identify and qualify both existing, and emerging, segments
- Explore alternative distribution channels and methods
- Analyze opportunities for improving distribution systems performance
- Assess current distribution systems market coverage